I seriously don't often geek out about kid things, but I can appreciate good ideas and good design. I'm not sure I've ever stalked "stockists" or got impatient and clicked purchase so fast as I have with these Little Red Stuga blankets. Thoughts of turning my brown dog in to a bear combined with my psychology/therapy background and appreciation for all the imaginative play this blanket could provide for impending baby made my brain cells explode. basically. plus, i like blankets =) and color options - and each version has color options!